Website Speed Optimization

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Website Speed Optimization

“Best Practices, Tools and What We Can Do”

Introduction

Web pages and websites are getting bigger and becoming more complex every day. But when a website does not load quickly, it affects visitors’ behavior, which leads to decreases in sales conversions and revenue.

A website can slow down for a number of reasons, including low server memory, competing resources or data influx. If a web server is slow, it will hinder the website’s performance. Likewise, a site receiving a great deal of traffic can also slow down load times or disrupt a visitor’s experience entirely.

So we have some key points that we implement in order to make your website loading very fast which leads to increases in sales conversions and revenue.

 

Best Practices For A Fast Website

 

This is a technique used when a user visits a website and the website server sends compressed content. You can also enable Gzip or Deflate on your server to reduce the size of html files, css, etc that are being sent to your visitor. Once again, smaller file sizes = quicker loading times.

We enable the compression on your server so that whenever a user visits your website, only compressed data will be transferred to user’s computer. Sometimes it can compress data up to 70%.

An effective way to improve website performance and speed up page load times, is to compress images and text. Most sites are full of heavy images, and these images should be optimized without losing visual quality.

We optimize images, js and css files so users will load only the best optimized content. Images are the main reason of heavy content – we optimize images without losing the quality of the images.

If your site has large amounts of content to display, consider using a Content Delivery Network (CDN) — a company that employs a large system of servers, placed in various locations, to deliver web pages to visitors. Most CDNs are used to host static resources such as images, videos, audio clips, CSS files and JavaScript. The closer a CDN server is to a site visitor, the faster the content will be delivered to the visitor’s computer or mobile device. CDNs help improve global availability and reduce bandwidth.

We offer a free and reliable CDN, used by various MNC’s , to significantly increase your website’s speed by serving static content like images , javasript files and css from their fast servers.

This simply makes those “dynamic” pages more “static” so that your site loads faster – it loads faster because it doesn’t require the user to request information from the database again and again.

We create a simple page cache for you so that when users visit your website, they have fast access of your website pages . This will help your server too, in order to deliver more memory to applications.

All modern web browsers maintain a cache of files for one important reason – faster display of web pages the next time you open those websites. So, instead of being retrieved from the online web server (the computer that hosts the web site) each time, the files are picked from the browser cache (on your computer) which, as you can understand, speeds up the display of the web page.

We set up the website to store some static data on users browser, so that every time they open a page they do not need to download all resources again and again.

Nowadays, we all want to have Facebook, Twitter , Instagram, GooglePlus, and several other social channels on our website. But, they can block the website’s original content from loading quickly. So these social channels should be asynchronous, means they should not load in between the website loading time.

We make social channel integration asynchronous – first, your website loads quickly, then these social media channels load on the page from their servers.

A few popular blocking social channels Facebook Like Box, Twitter button, and ShareThis plugin for WordPress.

There are several more points in order to make website fast as below and we cover all those points which are below:

  • Eliminate render-blocking JavaScript and CSS from the page
  • Reduce server response time
  • Minify HTML, JS, CSS
  • Avoid landing page redirects
  • Add Expires headers
  • Serving scaled images
  • Put CSS at the top
  • Put Javascript at bottom

Tools: How Can I Check My Website Performance

There are many online tools are available in order to check what are the bottlenecks of your websites which are making your website slow.

You can check your website performance and issues here:

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