Custom Wordpress Design

Bit Spit #9 | The Zen of Calgary Web Design

Ask a Calgary web design expert: What makes a good web designer?

All in all, good website design is an art form all its own. A truly creative and innovative site is 90% inspiration and 10% perspiration. Granted, it also takes knowledge and a solid understanding of several tools and techniques to create the perfect website for a business client. Upfront By Design is a Calgary web design company that brings state-of-the-art and art together.

Calgary Web Design

Calgary Web Design

There is a lot going on behind the scenes of any highly-functional website – and when it works properly, it looks easy. Knowing how to deal with a multitude of scripting languages such as PHP, PERL, JavaScript, and HTML or CMS (Content Management Systems) like WordPress and all its permutations, is just the tip of the iceberg. Coping with server-side versus client-side issues adds another level to the project. Making sure your website is found easily is another. Creating a mobile mirror of a site for smart phones and tablets is yet another aspect of web design that is easily overlooked.

Add to the gestalt the need to ensure the site is SEO-friendly, easy to maintain and update using a tool like WordPress, flexible enough to accommodate multiple browsers such as Internet Explorer, Google Chrome and Firefox, and guarantee it to be fast and clean so it “pops” for every possible user.

When the site is done, and done right, it feels like how a field of roses looks: smooth and beautiful. Only the designers know where every thorn is and keeps that to themselves.
If this is what you need for your website then do not hesitate to contact us on 403-730-2040 #207.

Bit Spit #7 Search Engine Optimization (SEO)

Search Engine Optimization (SEO) has become an industry unto it’s own. If you do a quick Google search on SEO, Organic SEO or Keywords, you’ll find hundreds of thousands of sites wherein the “experts” tout their in-depth knowledge of how they will be able to rocket your Website into the top-ten on the first page of a Google search.  What they may not tell you is that your placement will be based on a very specific set of keywords or keyword phrases.

Unfortunately, SEO and Keyword Optimization are not easy tasks. In fact, you might equate it to continually shooting at a moving target. What works one day, may in fact not work the very next day. Most search engines, Google included, are constantly being tweaked in order to provide search results that provide more and better information about the keyword or phrase being searched. Any company that tells you they have a “magic bullet” for Search Engine Optimization is simply not being truthful.  This is why we believe in taking a holistic approach to the business of SEO and Keywords in our Website development process.

Successful SEO and Keyword Optimization requires many things.  As we help you develop your Website, we’ll learn as much about your target audience as we can. Doing this helps us understand what they are looking for and how they look for it. Credible information is also important. If your site provides highly credible, fact-based information, search engines will rank your site higher than other sites providing similar information.

We’ll also look at how well your site is cross-linked with other Websites. Believe it or not, Google places higher value on sites that have links back from other sites. Keywords placed in proper context are also extremely important to higher search engine ranking. Many search engines actually downgrade or exclude sites that have too many keywords.

SEO and Keyword Optimization can be a daunting task. However, if you have the right experts helping you along the way, you’ll be surprised at how quickly your site will gain higher rankings. Visit us at to learn more about Search Engine Optimization (SEO).

~Dean Wolf, Director of Marketing~
Search Marketing Consultant


Bit Spit #4 – Companies that blog using software like WordPress have 55% more website Visitors.

Great news…there is a way to increase the traffic to your website. can install, host and skin/design a Custom WordPress Blog for you in less then 5 days.  Even better…WordPress is a completely FREE program.

Custom WordPress Design Calgary

Contact us today to find out the cost of hosting and skinning WordPress.

~ Dean Wolf, Director of Marketing ~


Bit Spit #3 – Nearly 40% of US (and Canadian) Companies use Blogs like WordPress for Marketing Purposes.

Are you looking to communicate to YOUR LIST,  your list of current and future customers?  Then a “Custom WordPress installation“, hosted and skinned by is a cost effective way to convert and keep your current LIST of clients buying from you.

The percentage of US companies (and Canadian) that use blog software like WordPress for marketing purposes will rise to 43% in 2012, from 34% in 2010. This forecast reflects the increasing use of blogs by media companies, marketers and other businesses such as retailers, B2B firms, academic institutions and government agencies.

Custom WordPress Installs Canada

Contact today for a FREE quote.  We can install a FREE version of WordPress then customize it for you.  We can also help you develop a long term marketing program that WILL increase your websites ROI.

~Dean Wolf, Director of Marketing~

Calgary Web Designers | Website Design Services | WordPress Templates and Designs | Calgary Web Design

Welcome to Bit Spit…the home of‘s Bits of information and sometimes Spits/opinions…to help current and future clients profit from the Internet.    Stay tuned for interesting, fun and exciting information from our team:

Dean Wolf, Small Business Marketing
Alison Pasay, Web design, Logo Design and graphic genius
Theo Wolf, Technical wizard and geek specializes in Website Design Services, Online Marketing all integrated into WordPress.  We are a Calgary Web Design company with Calgary Web Designers.  Contact us today for a FREE Estimate!


Dean Wolf
Director of Marketing