Top 24 Recent Updates in Local Search

July 2016

Top 24 Recent Updates in Local Search

Google recently removed suspected reviews from business listings by running review spam updates. As a result, many reviews of small businesses were dropped from local knowledge panels. Google’s guidelines clearly say that businesses shouldn’t offer money to people for writing reviews as it impacts the credibility of the review. You can expect this to happen twice a year, so be prepared for that and avoid any paid reviews.

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Establishing Your Brand: More Than Securing Profiles, it’s also about Great Design

Your potential customers are searching for products and services through various channels. They also use these channels to connect with brands. Will they find you? What will they see?

Aside from using the major search engines, your potential customers are also using Facebook, Google+, Twitter, YouTube, and other social networks to find the products or services that you offer. They search in the blogging community and in local business directories. They also land on press release sites and other web pages.

Brand Establisher Infographic

Is your brand present in any of these channels or online real estate? Is your business easily recognizable in these channels with a profile name, handle, or URL that matches your brand? Are your profiles or pages well-designed?

How does one get started on this? Well, with your business name or brand name, your domain name, plus your website, you’ve gotten started staking your claim on a piece of online real estate. But it shouldn’t stop there. You should also secure your accounts, handles, and URLs in the top blogs, social media networks, press releases sites, and local directories.

The Importance of Securing your Account Names and Profiles

A lot of companies don’t realize the importance of securing the right name for their online identities, and how small subtleties can make all the difference. Securing a name might sound easy on paper, but it’s a challenge that has plagued many companies. In fact, before anyone was aware of the impact it would have, 93 out of the top 100 brands on Twitter did not have the appropriate handle at one point.

Imagine the branding and promoting problems McDonald’s could have experienced if they did not own the “@McDonalds” Twitter handle, and needed to use something confusing like “@Mc_Donalds” or “@OfficialMcDonalds”—all because they ignored or overlooked securing their matching twitter handle.

Online Squatting: A Threat to your Brand

Online squatting is a problem that you should prevent your business from experiencing. There’s value in having the right Twitter handle these days, and if you want your business to be promoted better, nothing turns people off more than a complicated handle that they have to remember instead of something they can type intuitively. Seventy-five percent (75%) of tweets go to the wrong account since users think they are sending messages to the right account when in fact they are not. This also does not bode well for interactions, as half of tweets end up going to the wrong places, only because a business did not secure the same Twitter and Facebook names.

Consider also the following: While 95% of companies say that protecting their online identities is critical to their success, 40% do not have a brand protection strategy. If your business can secure a domain that people can remember right away with matching handles across all social media, your existing and potential customers will have no trouble finding you. Plus, you will have gained a massive advantage over other companies.

Establish Your Brand with Professionally Designed Profiles and Pages for Optimal Brand Engagement, Lead Generation, and Customer Acquisition

But name security isn’t everything when it comes to establishing a brand. Potential customers also want to be pleasantly welcomed when they see you online. Hence, having a page that is professionally designed is key to attracting them. As Facebook is where many businesses are found by Internet users, having a Facebook page has become a basic requirement. Ensuring that your Facebook page looks professional, organized, and enticing for its audience is equally important.

Eighty percent (80%) of people use Facebook to connect with brands and a larger percentage (85%) will recommend that particular brand to others. Meanwhile, half of Twitter’s users follow products, companies, or brands.

Businesses have been Successfully Acquiring Customers via Social Media and Online Directories

In one study, these are the percentage of companies that acquired customers through the following channels: LinkedIn (62%), Facebook (52%), and Twitter (44%). While in online directories, searches result in: a purchase or intent to purchase (76%), a contact to a business by phone (62%), and a contact to a business in person (31%).

Remember that great design adds value to your brand. Demonstrating that you value keeping your online channels presentable will leave a favourable impression on your existing and potential customers. Professional design impacts consumers in the following areas: Perception Value (79%), Performance Value (34%), Strategic Value (42%), and Financial and Accounting Value (16%).

Small or new businesses that want to achieve great design should have content that is up-to-date and readable. Great design also encompasses proper branding and navigation, and is compatible with widgets (especially social media ones). All of these characteristics will leave a good and lasting impression on visitors, and will make them want to come back.

Overall, online branding is not just about securing account names, handles, and URLs; it is also about establishing your presence with great design. While having a presence with a name that is easy to remember and is registered across the Internet in a uniform manner is great, this is made even better when profiles and pages are designed professionally.

If you’re ready to take that first step and make your mark in the online world, you can get started with us today.

Call or email us today for a free consultation.

Get our Free Pro Consultation Worth $1000 for your Digital Marketing

You Need Professional Help. Get our Free Pro Consultation Worth $1000

 

 

You need professional help!

You want to get more customers. You want to increase your sales. You want to expand your brand. And you want to grow your business.

You have heard of many success stories about those who ventured into online marketing and you definitely want a piece of the action.

But you don’t know where to start. Like many others you may be clueless at this point—scared, or overly hesitant.

Well, before anything else, you need Professional Consulting with Comprehensive Research, and an in-depth Online Marketing Services Blueprint.

Never heard of this before? We’re not really surprised—because agencies that do this are a rare breed.

There are hundreds of online marketing companies talking to you but you do not know who to trust. Possibly you have been burned before and now you’re extra careful.

Well, many business owners like you share the same hesitation.

It is because not many online marketing companies are really serious about looking into your business with thorough online marketing research and analysis.

Without in-depth research and analysis, and without a properly aligned marketing strategy for your business, any online marketing campaign is bound to fail.

And of course, you do not want to fail. You do not want to waste your hard-earned money. You do not want to waste your time. You want every minute and every little effort put into your campaign to build your marketing and business goals.

So what do you do? Go for companies that see the bigger picture and align themselves with your goals. Go for the ones who really make an effort to research and analyze your target market, your brand, your past marketing campaigns, your competitors, and your industry. They will ask who your customers are:

Go for companies that have strong marketing sense! Go with us!

We will examine your website, your online presence, as well as your rankings and keywords. We will perform for you:

  • Search Query Research – what are people typing into the search engines to find you?
  • Search Query Traffic Analysis – how many times have people searched for you?
  • Competition Analysis – analyzing over 10,000 web pages of your competition
  • Website Ranking Analysis for your website – where do you show up in the search engines?
  • Online Presence Analysis – what directories and social media accounts do you have?
  • Website Technical Analysis – is your website search engine compliant?

You need a marketing company with strong technical online marketing knowledge!

After completing extensive analysis, we will come back with comprehensive reports, as well as an online marketing services blueprint with the services, timetable, and marketing budget required to accomplish your business objectives:

We are ready to execute for you!

Why do other marketing companies try to throw you into a marketing campaign right away!? Because they are not willing to do the ground work required to ensure a successful marketing campaign. The industry average for such a consultation is $1000, and most clients are not willing to pay this much before launching a marketing campaign.

Here’s the thing. Our mission is to help business owners become competitive, expand their brands, and grow their companies. Seeing businesses succeed with our help is our passion.

We only want to market for you if we are confident we can HELP YOU SUCCEED!

So for a limited time, we are making our consulting, research, competition analysis, and comprehensive online marketing blueprint available to you for FREE.

What’s the catch, you ask?

Well, not so fast. This is not for everyone. And this may not be for you. You have to qualify for this.

We invest a lot of our time into these consulting sessions, and we cannot give these away for free to ANYONE—no one can.

Additionally we do not service clients who are directly competing with one another at a given location or niche.

You may check to see if you qualify by signing up with us risk-free—no obligation. If you qualify, you will receive a short intake call from us in order to gather the initial information required to perform our research and analysis.

We want to give business owners the chance and privilege to know how we can help. And this may include you.

So call us now, send us an email, or fill-out our contact form to sign up with us today and get a:

  • Professional consultation session,
  • With in-depth research and analysis,
  • And an online marketing blueprint worth $1000, ALL for FREE…

Let us help you expand your brand online, grow your customers and your business, beat your competition, and achieve your business goals.

Get Online Today and Attract More Customers who Need your Plumbing Services

Online Marketing will let you Reach More Customers who Need your Services

Did you know that the demand for plumbers in the United States is strong?

In fact, according to The New York Times and Bureau of Labor Statistics, the number of employed plumbers is expected to grow 21% by 2022 because of the increasing number of people who need plumbing services for their homes, organizations, and other establishments.

Online Marketing will let you Reach More Customers who Need your Services

People are now looking for plumbing services online.

As more and more people need the services of plumbers, their means of locating plumbing contractors have changed dramatically through the years. Gone are the days of Yellow Pages and brochures. Today, customers are increasingly turning to the Internet to find plumbing contractors.

According to GE Capital Retail Bank, as much as 81% of customers conduct online research before purchasing a product or service. Brafton, on the other hand, revealed that 89% of customers use search engines to acquire services.

Do you come up in the search engines?

Many plumbers are still unaware of what online marketing can do for them.

With most customers now turning to search engines to find and hire contractors, Yellow Pages and local newspaper listings are no longer making the cut. Unfortunately, a lot of plumbing contractors do not know this.

O*NET OnLine found that almost half, or 45% of plumbing contractors never go online and use email to contact customers.

Will customers be able to contact you online?

Get a mobile-friendly website today.

Sure most of your prospective customers are searching online, but the thing is, they aren’t just performing searches on desktop computers. When finding and acquiring services, a growing number of customers perform searches on mobile devices.

In one study, comScore concluded that 61% of digital consumption takes place on mobile and tablet. Marketo revealed that 74% of buyers searched on mobile using a search engine before making a purchase, and 50% of mobile device users reported making a purchase in a browser on their mobile. Companies that design their website specifically for mobile gained tangible benefits, with 62% saying they had increased sales after getting a mobile-friendly business website, according to Econsultancy.

Is your website mobile-friendly? Do you have a website to begin with?

Take advantage of online local searches.

Businesses that target a specific geographical area, like plumbing services, can maximize the full potential of online local searches.

Collective data from Google, Ipsos Media CT, Purchased, TMP Directional Marketing, and 15 Miles, indicate that the number of buyers doing local search increased from 70% in 2010 to 80% in 2014. Additionally, BrightLocal found that as much as 54% of searchers include a local modifier (such as a city or zip code) in their search, and 71% of searchers value the information they find in local search results.

Do you have a strong presence in local listings, maps, and directories?

Include video in your online marketing.

Because of its engaging visual format, videos can effectively transform visitors to customers.

comScore discovered that visitors who view videos stay on websites an average of 2 minutes longer than those who do not. Moreover, 64% of consumers are more likely to buy a product or service after watching a video about it. ReelSEO, on the other hand, reported that homepage videos are shown to increase conversion rates by 20% or more. Almost 40% have called a vendor or service provider after watching a video, according to Forbes.

Can customers watch videos about your services online?

Make use of customer reviews.

When deciding whether to purchase or not, potential customers rely on reviews and testimonials they find online. Recent studies suggest that 59% of online searchers consider customer reviews to be more valuable than expert reviews.

Seventy percent of online searchers say they look at online reviews before purchasing a product or service. The same percentage of global consumers trust online consumer reviews, making it the second most trusted form or advertising behind earned media. Additionally, 92% deemed customers reviews as “extremely” or “very” helpful.

Are there positive reviews about your plumbing services online?

Expand your visibility online and reach more customers who need your services. Fill out the form or contact us now for a free consultation!

You Need to Track and Know your Presence and Traffic Metrics

Sure, your website looks nice… but are you even sure that it is actually getting traffic? Do you have traffic metrics installed on your website at all?

Ignorance is bliss, some say.

Sure, your website looks nice… but are you even sure that it is actually getting traffic? Do you have traffic metrics installed on your website at all?

Perhaps you have tried this a few times before but ended up with a big headache because you found it too complicated and confusing.

You never had anyone to explain to you how to use it.

This is a very big problem.

Ignorance is bliss, some say. But I’m sure that you are itching to know what’s going on with your website, rankings and traffic.

Wouldn’t you like to know how much traffic you are getting from the major search engines: Google, Bing and Yahoo?

Wouldn’t you like to know what search queries people type in search engines that display your website in the search results?

Wouldn’t you like to know how your web pages are performing?

If you have no way of knowing these things, then you have no idea what pages on your website are getting high or low rankings, what pages are getting the most or the least amount of traffic—and therefore you have no idea what content and pages should be optimized.

 

Referral Traffic

Wouldn’t you like to know how much traffic you are getting from external web sites?

If you have no way of knowing this, then you have no idea how much traffic you are getting from online directories you have listed your business and website on. You have no idea if you are getting additional traffic from other external sources.

Social Traffic

Wouldn’t you like to know how much traffic you are getting from social media?

If you have no way of knowing this, then you have no idea if your social media accounts are bringing traffic to your web site. Is LinkedIn, Facebook, or Twitter marketing working for you? What should you do more, what should you improve on? You don’t know.

Paid Traffic

Wouldn’t you like to know if your online advertisements are getting traffic?

If you have no way of knowing this, then you have no idea if the money you have invested in paid advertising is paying off for you. Do you want to continue to spend blindly on online advertising?

Direct Traffic

Wouldn’t you like to know how much direct traffic you are getting?

If you have no way of knowing this, then you have no idea if your print ads in newspapers and magazines, as well as you brochures, flyers where you put your web address on are actually bringing traffic to your website. Are you wasting your money on traditional advertising, or is it working for you? You don’t know.

On the other hand, if you are not running any traditional advertising campaign, then your direct traffic is the result of your online marketing campaigns.

People have clicked a link leading to your website on a search engine result, on a blog post or blog comment, on a local directory, on a social media profile or post, or on a promo link. You made such an impact on them when they were browsing your website—with your awesome content, articles, and videos; your attractive promos; as well as your overall branding—that they’ve returned to your website by directly typing your website address. They may even have bookmarked it! What’s more, they may have passed along your website address—“brand.com”—to their colleagues, friends, and family.

If you have no way of knowing how much direct traffic you’re getting, then you have no idea how much impact your content and overall branding is producing that it effects return direct visits and word-of-mouth referrals.

Bounce Rates

Wouldn’t you like to know if people, once they have reached your website, like what they see? How do you know if they are finding what they are looking for in your website?

If you have no way of knowing this, then you have no idea if you need to improve or optimize your design and content to engage your audience with pages and content that addresses their needs, that are relevant to them, and on pages that load fast.

Crawl Issues

Wouldn’t you like to know if there are issues on your website that prevents search engine robots from crawling your website? Issues such as DNS Errors, Server Connectivity Errors, Robots.txt Failure.

In short, issues that could keep your website from being visible in the search engines at all. Issues that could make it to where nobody could find your website.

If you have no way of knowing this, then you have no idea if some, if not many, of your web pages are not being successfully crawled by search engine robots—and therefore not being indexed and had no chance of ranking in the search results.

Messages

What if Google, Bing and Yahoo could talk to you? What if they want to officially tell you that there are problems on your website to give you a chance to analyze and fix them? What if they want to talk to you but you’re not listening.

Well, they do send out messages. And if you have no way of knowing this, then you have no idea what serious issues to fix on your website. If these issues remain unchecked, then this would lead to the search engines removing your web pages from their index and therefore your web pages will no longer show up in their search results.

Without an Advanced Tracking and Metrics system for your website’s presence and traffic:

You have no idea where you are getting your traffic from. You do not know what to improve and optimize on your website or how to adjust your marketing campaigns.

You have no idea what’s working for you and therefore you have no idea where to invest your marketing budget.

You do not just LIKE to know these things. You NEED to know these things… by having access to the advanced tracking metrics system and by having someone explain the numbers to you in a marketing context.

You should know!

In this day and age, not knowing your presence and traffic metrics costs you a lot of money, whether you realize this or not.

It is in knowing your metrics that you can build and grow your business, your customers, and your profits.

Introducing the Advanced Tracking and Metrics System of the Future

You need a tracking and metrics system that shows all the crucial information you need to know in a user-friendly, logical, intuitive, graphical interface. We know that you are a busy business owner and so you need a tool that gives you an overview right there and then when it first loads.

  1. You can see the total traffic that your website is getting on the spot. You can also see how many are coming from organic, referral, direct, paid, and social sources.
  2. You will know which campaigns are working or not and which ones deserve a repeat investment.
  3. You will know if your visitors are deeply engaged in your content or if they leave right away.
  4. You will know if there are crawl issues on your website, and you will also get official notifications from Google, Bing and Yahoo. How about that?
  5. You will know how many times each of your web pages comes up in a search query on Google, Bing and Yahoo, and how many times each has been visited, as well as its average ranking.

And how about this?

  1. Every new search query or keyword that a user types in Google, Bing and Yahoo that any of your web pages shows up for—even if it is 100 pages back in the search results—is automatically detected and is automatically tracked on the fly!

You get the ultimate reporting on search and keywords intelligence!

Even with other traffic metrics programs, you have to login to 3 different types of tracking and metrics interfaces to be able to get the type of data that’s presented here.

You NEED to KNOW what’s going on with your website’s presence and traffic by having access to the ultimate tracking and metrics system and by having someone explain the numbers to you in a marketing context.

Well… waste your time, money, and efforts no more.

Call us now or send us a message so we can schedule your free consultation on how we can boost your business with our Advanced Tracking and Metrics system today.