Whether you’re building a new website from the ground up or re-designing your current site, you should be thinking about how it will appear on mobile devices. Over half of the population of the world uses some type of mobile device. It’s a huge market, and it’s one that your site should be able to reach. Because so many people are viewing the Web on mobile devices, it’s important for you to have a strategy for your site that addresses this issue.
Let’s take a look at some of the numbers we’re seeing on the mobile web front. Over 1/5 of North Americans browse the web on a mobile device. If your website doesn’t reach this segment of the population, it means you’re missing out on a target audience consisting of over 105 million people. So the question isn’t whether or not you need a mobile website; the real question is how can your business grow without one? Did you know that in 2009, the world’s population used their mobile devices to spend over $1.6 billion? This number is projected to grow to $6.5 billion by 2012.
If you have a site that doesn’t recognize when it’s hitting a mobile browser, you’re missing out on new customers. We can help you with this because we understand what it takes to build a site that is friendly to both standard and mobile browsers. Our team will work with you to develop a site that will take advantage of mobile devices, and provide a bigger ROI for your business.
Simply put, a standard website that isn’t optimized for mobile devices doesn’t cut it. In fact, Google has a separate index for mobile content. So, if you have a site optimized for mobile content and register it with Google, you have a better chance of showing up higher in Google’s search results.
If you need a mobile website (and believe us, you do), please contact us today and find out more about how we can help you increase your customer base with a website optimized for mobile devices.
~Dean Wolf, Director of Marketing~
Search Marketing Consultant