Google Analytics

Bit Spit #8 Google Analytics Helping You Improve ROI

Trying to figure out who is visiting your site, how often, where on your site and what type of device they’re using? Seem like daunting task? Google Analytics can help you understand these things and so much more.

What is Google Analytics?

Google Analytics is a tool that helps you understand who is visiting your Website. It provides information:

•    How many unique visits your site receives

•    How many page views per visit

•    Bounce back rates showing how long someone stayed at your site

•    Percentage of new visits

•    Keywords that were used in order to find your site.

This is some pretty important information.  This tool can help you make changes to your site that will bring more visitors who will stay on your site for longer periods of time.  Thus the longer visitors stay the more likely they are to convert into a buying customer.

Google Anayltics

 

Why Do You Need Google Analytics?

Google Analytics helps you understand the behaviors of your Website’s visitors.  It shows where they came from before they visited your site and where they went to after visiting your site.  If you know what keywords are being used, which of your AdWords are being clicked-through and where referrals to your site are coming from, this can help you optimize your site for a higher ranking within the search engines and attract more potential customers.

Google Analytics also helps you understand how your visitors are interacting with your site.  If you know what parts of your site people are visiting, you can look at those pages and begin duplicating what you’re doing on other pages that you want your visitors to view.

If you’re interested in generating higher traffic to your site and converting potential customers into sales, we can help you do this with a thorough analysis of your website using Google Analytics.  See more information at https://www.upfrontbydesign.com/google-analytics.htm, we can help increase your business success.

~Dean Wolf, Director of Marketing~

Search Marketing Consultant

Bit Spit #7 Search Engine Optimization (SEO)

Search Engine Optimization (SEO) has become an industry unto it’s own. If you do a quick Google search on SEO, Organic SEO or Keywords, you’ll find hundreds of thousands of sites wherein the “experts” tout their in-depth knowledge of how they will be able to rocket your Website into the top-ten on the first page of a Google search.  What they may not tell you is that your placement will be based on a very specific set of keywords or keyword phrases.

Unfortunately, SEO and Keyword Optimization are not easy tasks. In fact, you might equate it to continually shooting at a moving target. What works one day, may in fact not work the very next day. Most search engines, Google included, are constantly being tweaked in order to provide search results that provide more and better information about the keyword or phrase being searched. Any company that tells you they have a “magic bullet” for Search Engine Optimization is simply not being truthful.  This is why we believe in taking a holistic approach to the business of SEO and Keywords in our Website development process.

Successful SEO and Keyword Optimization requires many things.  As we help you develop your Website, we’ll learn as much about your target audience as we can. Doing this helps us understand what they are looking for and how they look for it. Credible information is also important. If your site provides highly credible, fact-based information, search engines will rank your site higher than other sites providing similar information.

We’ll also look at how well your site is cross-linked with other Websites. Believe it or not, Google places higher value on sites that have links back from other sites. Keywords placed in proper context are also extremely important to higher search engine ranking. Many search engines actually downgrade or exclude sites that have too many keywords.

SEO and Keyword Optimization can be a daunting task. However, if you have the right experts helping you along the way, you’ll be surprised at how quickly your site will gain higher rankings. Visit us at www.upfrontbydesign.com to learn more about Search Engine Optimization (SEO).

~Dean Wolf, Director of Marketing~
Search Marketing Consultant

 

Is Your Website Mobile Friendly?

Whether you’re building a new website from the ground up or re-designing your current

Mobile Web Design Image

Mobile Web Design Image

site, you should be thinking about how it will appear on mobile devices. Over half of the population of the world uses some type of mobile device. It’s a huge market, and it’s one that your site should be able to reach. Because so many people are viewing the Web on mobile devices, it’s important for you to have a strategy for your site that addresses this issue.

Let’s take a look at some of the numbers we’re seeing on the mobile web front.  Over 1/5 of North Americans browse the web on a mobile device.  If your website doesn’t reach this segment of the population, it means you’re missing out on a target audience consisting of over 105 million people.  So the question isn’t whether or not you need a mobile website; the real question is how can your business grow without one?  Did you know that in 2009, the world’s population used their mobile devices to spend over $1.6 billion?  This number is projected to grow to $6.5 billion by 2012.

If you have a site that doesn’t recognize when it’s hitting a mobile browser, you’re missing out on new customers. We can help you with this because we understand what it takes to build a site that is friendly to both standard and mobile browsers. Our team will work with you to develop a site that will take advantage of mobile devices, and provide a bigger ROI for your business.

Simply put, a standard website that isn’t optimized for mobile devices doesn’t cut it. In fact, Google has a separate index for mobile content. So, if you have a site optimized for mobile content and register it with Google, you have a better chance of showing up higher in Google’s search results.

If you need a mobile website (and believe us, you do), please contact us today and find out more about how we can help you increase your customer base with a website optimized for mobile devices.

~Dean Wolf, Director of Marketing~
Search Marketing Consultant

Google Analytics | What are the steps to setup Google Analytics on a website?

Trying to understand what Google Analytics is and how implementing it on your website can increase your websites performance and ROI?  Here’s a quick list of the steps you need to take!  If you want to save time and money we can help!  “Pricing and Package

Step 1: Understand the Website Goals
Step 2: Analyze The Website Information Architecture
Step 3: Create a Google Analytics Account
Step 4: Create and Configure Profile(s) as needed
Step 5: Setup Traffic Filter
Step 6: Add Tracking Code to All Areas of your Website
Step 7: Link Google Analytics Account to AdWords Account (if applicable)
Step 8: Establish and Setup Goals and Funnels
Step 9: Configure E-Commerce Tracking (if applicable)
Step 10: Configure Site Search (if applicable)
Step 11: Tag Advertising Links
Step 12: Create/Update Privacy Policy as Needed
Step 13: Setup Filters
Step 14: Review and Update each step, strategy and checklist
Step 15: Grant Access to Other Users
Step 16: Setup Scheduled Reports

These are just some of the steps there are many more strategies involved in implementing Analytics.  Not convinced Analytics is important? Here is some information I would like to share with you:

“According to ComScore, 1.4 billion Internet users spent more than 300 billion hours online in 2009, over hundreds of billions of dollars in e-commerce in the process.  A recent report by Forester Research showed that people spend as much time online each week as they spend watching TV.”  Apple recently sold its 304 millionth Ipod worldwide in January 2011.

More recently ComScore stated:

“82.2 million people in the U.S. owned smart phones during the three months ending in July 2011, up 10 percent from the preceding three month period. Google Android ranked as the top smart phone platform with 41.8 percent market share, up 5.4 percentage points. Apple strengthened its #2 position with 27.0 percent of the smart phone market, up 1.0 percentage points from the prior reporting period. RIM ranked third with 21.7 percent share, followed by Microsoft (5.7 percent) and Symbian (1.9 percent).”

If you’ve spent thousands of dollars on developing a website and now wondering how to measure your ROI, give us a call and we will help you develop goals and put cash back into your pocket!

~ Dean Wolf, Director of Marketing ~