Google Analytics Calgary by Up Front By Design
Google Analytics and Webmaster Tools Calgary
Tracking Website Traffic and Conversions
What is Google Analytics? It is a solution to improve your business’ performance through insights into the effectiveness of your website’s online marketing efforts. Tracking your website will help you understand your visitors, traffic patterns, and conversion dynamics and help you to build successful marketing campaigns.
Do you wonder what works and what doesn’t?
Not anymore! The days of wondering which half of your advertising was wasted because there was no way to figure out what worked and what didn’t are over. Google Analytics can provide answers to questions such as:
- Which search engines are sending the traffic.
- What are the most important keywords.
- What is my ROI from PPC vs. Organic search engine traffic.
- Which online or offline marketing campaigns are leading to successful conversions.
- Identify strategic changes to ad texts and keywords.
- Ensure your advertising efforts result in profits…contact us today for a FREE no obligation quote.
What is Conversion Tracking?
What happens after a user clicks on your ad? Conversion tracking show us how effective your ads and keywords are for helping you meet your business goals! A Conversion is an action a customer takes, whether to purchase your product, sign up for your newsletter or make a request for more information. By tracking this information, you’ll find which keywords best lead them to take those actions. And that can help boost your online marketing efforts!
Why use it?
- You can connect keywords to your business goals
Do you users to view a particular page more or would you like an increase in purchases? Conversion Tracking can show you which keywords are helping you meet your specific goals by connecting them to conversions.
- If you can measure keyword success, you can boost your ROI
Not all keywords are equal. But if you know which keywords bring you the most business and which ones don’t, you can make smarter investments in those keywords. In turn, you boost your return on investment.
At Up Front by Design, our Calgary Web Designers use tools such as Google Analytics™ & Conversion Tracking to track the success of your business. The results help you learn about how your customers found your website and interact with it and it allows you to quickly see how many sales or leads your advertising is generating. With the use of these tools we can help you to:
- Improve your ad performance
- Understand how visitors interact with your website
- Improve your website’s design and effectiveness
- Track which websites and search engines direct users to your site
- Make smarter bidding and budgeting decisions
- Identify strategic changes to ad texts and keywords