Wordpress Website Design

Branding: Build It and They Will Come. Optimize It and More Will Come.

Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect.

Build your Brand

“Build it and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations.

Give your brand a personality. Make sure that it has the right mixture of characteristics that appeal to your target customers. Jennifer Aaker, professor at the Stanford Graduate School of Business, summarized brand personality into five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. This is known as the “Dimensions of Brand Personality”.

The value of a business is directly proportional to the value of the brand. If you want to grow your business, you need to build your brand. Building a brand is not just about having a nice catchy name, or using a clever sign, symbol or design to identify your products or services and to differentiate them from others. Building a brand means having a set of positive values or associations that resonate with your target customers. It is also about communicating these attributes to them.

Build your brand’s presence, relevance, performance, and advantage, until you have built a bond with your customers.

Why build your brand? Because research shows that 60% of your potential customers prefer to buy new products from familiar brands rather than switch to a new one.

Millard Brown’s brand pyramid shows how brand strength affects customers’ expenditure for that brand. The brand’s strength is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the initial phase of development (also known as “presence,”) eat up only 12% of spending for that category. On the other hand, those at the peak of the pyramid, or brands that have bonded with consumers, account for 40% of wallet share.

 

Optimize your Brand

Why should you optimize your brand? Because strong brands become more valuable over time, a study of 6 years of stock market data has discovered. Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect.

 

So “Build your brand and customers will come. OPTIMIZE it and MORE will come!”

 

Invest in your Brand Today

 No wonder marketers (yes, including your toughest competitors) are now focusing AND spending on brand building and optimization. Research shows that 63% of marketers plan to increase brand advertising budgets. One in 5 of these businesses plans an increase of at least 20%!

Here’s what that means: your leading competitors are spending a great deal on their branding while you’re ignoring it! Don’t do this to your business!

 

Build and Optimize your Brand Today. We Can Help You. How?
 

Web Design

We will build your website and design or redesign your logo if needed. Our mobile-friendly, responsive web design service will ensure that your growing number of mobile customers can reach you.

  • 67% of consumers are more likely to buy if the site is mobile friendly
  • 62% of companies reported an increase in sales after designing a site for mobile users

 

Social Media Optimization

We will perform social media optimization to give your brand increased reach and engagement with prospects and customers. The more engaged your friends, fans, followers, and connections are, the higher the amplification factor to extend your reach and engagement further.

  • 46% of online users count on social media when making a purchase decision

Create a buzz around your brand in your locality and niche with our local marketing services, which include publishing your promos. Promos get you the attention from leads and loyalty from existing customers!

  • 78% of local searches using mobile devices ended in a purchase
  • 59% for PC and laptop searches using PCs and laptops ended in a purchase
  • 77% for tablet searchers using tablets ended in a purchase

 

Pay per Click Advertising and Remarketing

Target customers searching for products and services you offer on the major search engines, and drive them to your website instantly with our pay per click advertising service. Your brand’s visibility will increase while you only pay for clicks.

Online advertising, with record-breaking revenues of $42.8 billion in 2013, is now bigger than broadcast TV advertising, with $40.1 billion revenues. More people are searching online nowadays.

Bring it up a notch with PPC Remarketing. Ads will be displayed across the Google network of websites to your visitors who have not yet converted but have visited your website. Your banner ads will be all over the web, constantly reminding your visitors about your brand; enforcing brand awareness, recognition and recall, and again, while you only pay for clicks.

  • Google’s Display Network reaches 90% of global Internet users

 

Online Reputation Management

We will manage your Online Reputation, address negative reviews, and make positive ones work for you. We will publish your positive reviews at the right places and bring down negative reviews on search results.

  • 79% of consumers trust online reviews as much as personal recommendations

 

Brand Booster

We combine the power of video and written content in our Brand Booster service. This is great for promoting and strengthening your brand online.

  • 90% of global online consumers want brands to share content online
  • 96% of consumers surveyed found videos helpful for making online purchase decisions
  • 80% of business decision makers prefer to get company information in a series of articles
  • 78% of consumers believe that companies that provide content are interested in building good
    relationships

These are just some of the services that build and optimize your brand. You can learn more about the rest of our services by contacting us for free consultation.

 

Take Action Now!

So… are loyal and paying customers coming your way?

Build your brand and customers will come. Optimize it and more will come. Contact us now to see how we can help build and optimize your brand today.

Happy Holidays, Kwanzaa, Hanukkah and Merry Christmas from ours to yours…Calgary’s favorite Web Design Company!

Happy Holidays, Kwanzaa, Hanukkah and Merry Christmas from ours to yours…Calgary’s favorite Web Design Company!

UpFrontbyDesign.com and HostedinCanada.com

See our other YOUTUBE videos here and make 2014 your most successful every: http://www.youtube.com/user/calgarywebdesignco [authorsure_authors]

Bit Spit #17, Part 4 The Importance of Backing Up WordPress

Part #4 Importance of Backing Up WordPress

The loss of any valued object is sure to cause anxiety, and considering the work you’ve put into it, losing your blog could to be the worst of all.

WordPress website owners are even more at risk than most, and that’s due to the WordPress’s phenomenal popularity. Its widespread presence allows the blackhats to hit the largest number of sites while expending the smallest amount of energy. Once the hackers have crashed your website or blog (if its not hardened, protected and monitored), it may not be so easy to get it back. While your host provider might perform occasional backups, there is no guarantee that they’ve done so recently.

If the self-hosted version of WordPress is the one on which you keep your website, you and you alone are completely responsible for every one of your files. This increases your susceptibility and makes regular backups even more important.

The Two Parts of WordPress (Site Files and MySQL)

First, WordPress owners/users need to understand that they are actually dealing with two distinct and separate pieces, each of which requires attention. The most important component, the MySQL database, serves as the home of the website/blog’s pages, settings, links, posts, name and description. The site file section houses the core files, admin panel, plugins, themes and media files. The severity of their loss will vary with the function and objective of your site.

No Website or Blog is Really Safe

While users of WordPress are not the only ones at risk, the fact remains that they are highly vulnerable. Regular backups (along with Hardening, Security Protection and Monitoring) are of major important, and when performing a WordPress backup users will need to consider both database and file section. Although the daily performance of this task will provide the greatest degree of safety, do you have the time to do this yourself? Do you even want to?  Are you able to RESTORE the files quickly and properly?

What is Your Website Worth?

If your website doesn’t mean a lot to you, its loss will not bother you much. However, the majority of websites today represent hundreds, if not thousands, of hours’ worth of work. In the absence of a regularly performed WordPress backups companies may lose more than their carefully crafted posts. They may also find that their followers have left for greener pastures. Worse, any company that relies on WordPress as a marketing device faces the even more serious loss of potential clients and customers.

Safeguarding a WordPress website means more than merely guarding against hackers, its about the old adage…”always be prepared”.  When your protection includes a daily offsite WordPress backup you can rest assured that the site that is perfection today will still be whole tomorrow.

Contact us today to find out how we can protect your WordPress website…from disaster!

WORDPRESS BACKUP CALGARY

Bit Spit #16, Part 3, The Importance of Monitoring WordPress

Part #3 Importance of Monitoring WordPress

According to the April 2013 TechNewsDaily, approximately 90,000 WordPress websites were attacked by hackers. This has brought the need for increased security and monitoring to the forefront of many WordPress website owner’s minds. While no website is safe from potential hackers, WordPress is one of the most popular web hosting services in the world, making it an attractive target for hackers.

Monitoring WordPress

Consistent monitoring is one of the best defenses a website owner can do to ensure the safety of their online presence and business. By monitoring the website, you can react to unauthorized entry to the site quickly and correct any issues caused by the hackers. Every attack leaves a trace, either on the file system as changes to files or in the logs. You can also see if the hacker has installed MalWare or other viruses that are designed to infect users who visit your site.

In truth, most website owners don’t perform either automated or manual checks of their websites. This is because either they don’t have time or they do not know how to monitor their website and identify changes made by someone else.  No need to worry, we offer a 24/7 WordPress monitoring service help protect your websites for hackers: WordPress Whiz. We offer constant monitoring of your website as part of their Protection Services package. This service includes monitoring the website’s up-time, identifying MalWare and CORE WordPress file changes, and recognizing bots or individuals trying to gain access to the website through random passwords.

Other Security Measures

Besides monitoring your WordPress website, it is important to continuously update your WordPress website. Updates provided by WordPress are meant to allow your website to run more efficiently as well as to correct any programming that would allow hackers to easily enter your website and make changes. Ideally, you should setup a regular schedule for updating your WordPress website, so you keep your website up to date.

Backing up your website regularly can also add protection to your website. Having a current back-up can help you restore your website quickly in the event a virus or MalWare infects it and dramatically changes the pages or takes it offline.

Whether you are looking for WordPress monitoring Calgary website owners can trust or a complete protection services package, contact WordPress Whiz at 1-866-730-2040 or click here for more information.

Bit Spit #15 Part #2: The Importance of Keeping WordPress Up To Date!

Part #2, The Importance of Keeping WordPress Up to Date!

 

WordPress is one of the most popular blog and website content platforms in the world, but its popularity has a downside that has recently been revealed. Even though WordPress is simple to use and provides an extraordinary number of powerful features, it has become a major target for hackers. WordPress security is of the utmost importance for anyone who uses the software, and the best protection against security breaches is keeping the platform updated.

Fortunately, we offer a “WordPress updates Security Package” and we can quickly and reliably do regular updates and security checks for WordPress by our team of experienced professionals.

The Need for WordPress Updates

Studies show that of the 30,000 websites that are infected with malware every day, 87 percent run on the WordPress platform, and many of the attacks are made directly through the front door. It is estimated that a seasoned hacker can crack the average WordPress administrator password in less than 10 minutes.

Most webmasters never worry about hackers and malware installations on their WordPress websites because the problem is not directly in front of their eyes. However, an infected website can be difficult to detect until it is too late. Securing your WordPress website is a task best left to experienced professionals who know how to discover security vulnerabilities and prevent them from being exploited.

How WordPress Updates Can Save Your Website

WordPress is an open-source software platform, but it is professionally maintained by teams of volunteers and, in some instances, paid programmers. When vulnerabilities are discovered in the software, these teams work diligently to plug the holes and make a fixed version of the software available to the public. However, with each version, notes are also released that detail exactly what was fixed, and hackers can use these notes to target websites running older versions of WordPress.

WordPress updates are critical because the information hackers need to attack old versions is being set right at their feet with each new release. Once the website is updated, only hackers who are clever enough to discover new vulnerabilities will be able to break into it.

Professional WordPress Updates Calgary

WordPress updates can be achieved with a minimal amount of work and frustration by hiring a company that does the job for you.  For only $25 per month, WordPressWhiz.com will continually monitor your WordPress website in order to keep it updated and secure. In addition, five days of backups are always kept on file so that you can fully restore your website in the event of a disaster.