Web Design Services

WordPress webmasters urged to upgrade to version 4.73…

WordPress webmasters urged to upgrade to version 4.73 to patch six security holes

Another day, another important security update for WordPress. Oh boy.

If you administer your own self-hosted WordPress website then your must update the software as soon as possible, following the disclosure of six security holes that could be exploited by malicious attackers….. READ MORE!

Establishing Your Brand: More Than Securing Profiles, it’s also about Great Design

Your potential customers are searching for products and services through various channels. They also use these channels to connect with brands. Will they find you? What will they see?

Aside from using the major search engines, your potential customers are also using Facebook, Google+, Twitter, YouTube, and other social networks to find the products or services that you offer. They search in the blogging community and in local business directories. They also land on press release sites and other web pages.

Brand Establisher Infographic

Is your brand present in any of these channels or online real estate? Is your business easily recognizable in these channels with a profile name, handle, or URL that matches your brand? Are your profiles or pages well-designed?

How does one get started on this? Well, with your business name or brand name, your domain name, plus your website, you’ve gotten started staking your claim on a piece of online real estate. But it shouldn’t stop there. You should also secure your accounts, handles, and URLs in the top blogs, social media networks, press releases sites, and local directories.

The Importance of Securing your Account Names and Profiles

A lot of companies don’t realize the importance of securing the right name for their online identities, and how small subtleties can make all the difference. Securing a name might sound easy on paper, but it’s a challenge that has plagued many companies. In fact, before anyone was aware of the impact it would have, 93 out of the top 100 brands on Twitter did not have the appropriate handle at one point.

Imagine the branding and promoting problems McDonald’s could have experienced if they did not own the “@McDonalds” Twitter handle, and needed to use something confusing like “@Mc_Donalds” or “@OfficialMcDonalds”—all because they ignored or overlooked securing their matching twitter handle.

Online Squatting: A Threat to your Brand

Online squatting is a problem that you should prevent your business from experiencing. There’s value in having the right Twitter handle these days, and if you want your business to be promoted better, nothing turns people off more than a complicated handle that they have to remember instead of something they can type intuitively. Seventy-five percent (75%) of tweets go to the wrong account since users think they are sending messages to the right account when in fact they are not. This also does not bode well for interactions, as half of tweets end up going to the wrong places, only because a business did not secure the same Twitter and Facebook names.

Consider also the following: While 95% of companies say that protecting their online identities is critical to their success, 40% do not have a brand protection strategy. If your business can secure a domain that people can remember right away with matching handles across all social media, your existing and potential customers will have no trouble finding you. Plus, you will have gained a massive advantage over other companies.

Establish Your Brand with Professionally Designed Profiles and Pages for Optimal Brand Engagement, Lead Generation, and Customer Acquisition

But name security isn’t everything when it comes to establishing a brand. Potential customers also want to be pleasantly welcomed when they see you online. Hence, having a page that is professionally designed is key to attracting them. As Facebook is where many businesses are found by Internet users, having a Facebook page has become a basic requirement. Ensuring that your Facebook page looks professional, organized, and enticing for its audience is equally important.

Eighty percent (80%) of people use Facebook to connect with brands and a larger percentage (85%) will recommend that particular brand to others. Meanwhile, half of Twitter’s users follow products, companies, or brands.

Businesses have been Successfully Acquiring Customers via Social Media and Online Directories

In one study, these are the percentage of companies that acquired customers through the following channels: LinkedIn (62%), Facebook (52%), and Twitter (44%). While in online directories, searches result in: a purchase or intent to purchase (76%), a contact to a business by phone (62%), and a contact to a business in person (31%).

Remember that great design adds value to your brand. Demonstrating that you value keeping your online channels presentable will leave a favourable impression on your existing and potential customers. Professional design impacts consumers in the following areas: Perception Value (79%), Performance Value (34%), Strategic Value (42%), and Financial and Accounting Value (16%).

Small or new businesses that want to achieve great design should have content that is up-to-date and readable. Great design also encompasses proper branding and navigation, and is compatible with widgets (especially social media ones). All of these characteristics will leave a good and lasting impression on visitors, and will make them want to come back.

Overall, online branding is not just about securing account names, handles, and URLs; it is also about establishing your presence with great design. While having a presence with a name that is easy to remember and is registered across the Internet in a uniform manner is great, this is made even better when profiles and pages are designed professionally.

If you’re ready to take that first step and make your mark in the online world, you can get started with us today.

Call or email us today for a free consultation.

You Need to Track and Know your Presence and Traffic Metrics

Sure, your website looks nice… but are you even sure that it is actually getting traffic? Do you have traffic metrics installed on your website at all?

Ignorance is bliss, some say.

Sure, your website looks nice… but are you even sure that it is actually getting traffic? Do you have traffic metrics installed on your website at all?

Perhaps you have tried this a few times before but ended up with a big headache because you found it too complicated and confusing.

You never had anyone to explain to you how to use it.

This is a very big problem.

Ignorance is bliss, some say. But I’m sure that you are itching to know what’s going on with your website, rankings and traffic.

Wouldn’t you like to know how much traffic you are getting from the major search engines: Google, Bing and Yahoo?

Wouldn’t you like to know what search queries people type in search engines that display your website in the search results?

Wouldn’t you like to know how your web pages are performing?

If you have no way of knowing these things, then you have no idea what pages on your website are getting high or low rankings, what pages are getting the most or the least amount of traffic—and therefore you have no idea what content and pages should be optimized.

 

Referral Traffic

Wouldn’t you like to know how much traffic you are getting from external web sites?

If you have no way of knowing this, then you have no idea how much traffic you are getting from online directories you have listed your business and website on. You have no idea if you are getting additional traffic from other external sources.

Social Traffic

Wouldn’t you like to know how much traffic you are getting from social media?

If you have no way of knowing this, then you have no idea if your social media accounts are bringing traffic to your web site. Is LinkedIn, Facebook, or Twitter marketing working for you? What should you do more, what should you improve on? You don’t know.

Paid Traffic

Wouldn’t you like to know if your online advertisements are getting traffic?

If you have no way of knowing this, then you have no idea if the money you have invested in paid advertising is paying off for you. Do you want to continue to spend blindly on online advertising?

Direct Traffic

Wouldn’t you like to know how much direct traffic you are getting?

If you have no way of knowing this, then you have no idea if your print ads in newspapers and magazines, as well as you brochures, flyers where you put your web address on are actually bringing traffic to your website. Are you wasting your money on traditional advertising, or is it working for you? You don’t know.

On the other hand, if you are not running any traditional advertising campaign, then your direct traffic is the result of your online marketing campaigns.

People have clicked a link leading to your website on a search engine result, on a blog post or blog comment, on a local directory, on a social media profile or post, or on a promo link. You made such an impact on them when they were browsing your website—with your awesome content, articles, and videos; your attractive promos; as well as your overall branding—that they’ve returned to your website by directly typing your website address. They may even have bookmarked it! What’s more, they may have passed along your website address—“brand.com”—to their colleagues, friends, and family.

If you have no way of knowing how much direct traffic you’re getting, then you have no idea how much impact your content and overall branding is producing that it effects return direct visits and word-of-mouth referrals.

Bounce Rates

Wouldn’t you like to know if people, once they have reached your website, like what they see? How do you know if they are finding what they are looking for in your website?

If you have no way of knowing this, then you have no idea if you need to improve or optimize your design and content to engage your audience with pages and content that addresses their needs, that are relevant to them, and on pages that load fast.

Crawl Issues

Wouldn’t you like to know if there are issues on your website that prevents search engine robots from crawling your website? Issues such as DNS Errors, Server Connectivity Errors, Robots.txt Failure.

In short, issues that could keep your website from being visible in the search engines at all. Issues that could make it to where nobody could find your website.

If you have no way of knowing this, then you have no idea if some, if not many, of your web pages are not being successfully crawled by search engine robots—and therefore not being indexed and had no chance of ranking in the search results.

Messages

What if Google, Bing and Yahoo could talk to you? What if they want to officially tell you that there are problems on your website to give you a chance to analyze and fix them? What if they want to talk to you but you’re not listening.

Well, they do send out messages. And if you have no way of knowing this, then you have no idea what serious issues to fix on your website. If these issues remain unchecked, then this would lead to the search engines removing your web pages from their index and therefore your web pages will no longer show up in their search results.

Without an Advanced Tracking and Metrics system for your website’s presence and traffic:

You have no idea where you are getting your traffic from. You do not know what to improve and optimize on your website or how to adjust your marketing campaigns.

You have no idea what’s working for you and therefore you have no idea where to invest your marketing budget.

You do not just LIKE to know these things. You NEED to know these things… by having access to the advanced tracking metrics system and by having someone explain the numbers to you in a marketing context.

You should know!

In this day and age, not knowing your presence and traffic metrics costs you a lot of money, whether you realize this or not.

It is in knowing your metrics that you can build and grow your business, your customers, and your profits.

Introducing the Advanced Tracking and Metrics System of the Future

You need a tracking and metrics system that shows all the crucial information you need to know in a user-friendly, logical, intuitive, graphical interface. We know that you are a busy business owner and so you need a tool that gives you an overview right there and then when it first loads.

  1. You can see the total traffic that your website is getting on the spot. You can also see how many are coming from organic, referral, direct, paid, and social sources.
  2. You will know which campaigns are working or not and which ones deserve a repeat investment.
  3. You will know if your visitors are deeply engaged in your content or if they leave right away.
  4. You will know if there are crawl issues on your website, and you will also get official notifications from Google, Bing and Yahoo. How about that?
  5. You will know how many times each of your web pages comes up in a search query on Google, Bing and Yahoo, and how many times each has been visited, as well as its average ranking.

And how about this?

  1. Every new search query or keyword that a user types in Google, Bing and Yahoo that any of your web pages shows up for—even if it is 100 pages back in the search results—is automatically detected and is automatically tracked on the fly!

You get the ultimate reporting on search and keywords intelligence!

Even with other traffic metrics programs, you have to login to 3 different types of tracking and metrics interfaces to be able to get the type of data that’s presented here.

You NEED to KNOW what’s going on with your website’s presence and traffic by having access to the ultimate tracking and metrics system and by having someone explain the numbers to you in a marketing context.

Well… waste your time, money, and efforts no more.

Call us now or send us a message so we can schedule your free consultation on how we can boost your business with our Advanced Tracking and Metrics system today.

The Four-stage Process of How People Find Lawyers Online

You Need Online Marketing as your Potential Clients are Looking for Lawyers Online in all of the Stages of their Search Process

 

Your law firm might have a solid reputation and may receive good word-of-mouth recommendations, but are you visible on the Internet? Most of your leads are no longer consulting the yellow pages or print directories when they need a lawyer, but instead, are using search engines, online directories, law firm websites, and other resources.

In fact, according to a survey commissioned by LexisNexis Martindale-Hubbell, and conducted by The Research Intelligence Group (TRiG), 60% of adult Internet users have sought an attorney at least once in their lives. Additionally, more than three quarters of adults (76%) are seeking lawyers online.

While referrals from trusted sources, such as family and friends, remain an important method for finding attorneys, your leads’ final decisions are heavily influenced by the online resources they’ve consulted. Regardless of their specialization, attorneys and law firms need to position themselves strategically, so that they can be found by the 76% of adults who are actively seeking lawyers online.

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Grow your Law Practice Online Today

 

Can your law firm be found by your potential clients today?

 

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