Online Marketing “Bits Spits”

Bit Spit # 11 | A Blind Effort Can Hit Hard On ROI..Make Your Online Marketing Efforts Count!

Online Marketing Calgary

Since the recent Panda updates, Google has put a lot of effort into tracking Social Signals. Believe it or not, Social Signals now influence more and more first page rankings on search engines. Google as well as Bing have begun tracking social signals in order to rank websites in search results. In other words, if your site is not visible in the top social networks, you may not get the best results out of your current SEO efforts. Streamlining your social media marketing efforts early on will help you reap long term benefits.

Online Marketing Calgary – First step is to find out where you stand currently.

Make a social media plan of action. Use the social media marketing plan (email us to get it) as a guide. Then, you should make it a point to track your progress on a regular basis. Unless you track and measure your progress, you will not be able to refine and redirect your efforts in the right place.

In my opinion, social media analytics need not be complicated. We can recommend some GREAT tools for Online Marketing Calgary you can use in WordPress to give you the information you need without unnecessarily complicating things. It’ll be like a breeze even if you are an absolute beginner.   Our recommended tools will give you the much needed insights into your social presence across leading social networks. Once you install these tools, you will be able to track tweets, likes, +1s, stumbles, diggs and LinkedIn shares for all your posts. You’ll be able to do this conveniently from within your WordPress admin area.

Use these tools to identify your most popular (Online Marketing Calgary) posts on the social networks. Find out which social networks work best for you and which of your posts/pages are performing the best for you. Sort and filter the data as you like. Perform custom search queries and analyze posts and pages related to certain keywords. Posts with highest number of shares show up green. Posts with low social media activity show up amber and red. Your job is to simply turn reds to greens using social media marketing techniques we already discussed in this course.

Doing this is also going to be a sheer fun! Seeing greens everywhere is just magical. When you have everything in green, you will see magic happening to your site. Increased traffic, more keywords ranked, better overall ranking and definitely, more revenues and so on.

If you haven’t done already, go ahead and contact us.  Let us help you start turning the reds to greens and you will be thrilled with your results. Here’s wishing you all the very best with your social media endeavors.

Online Marketing Calgary

Cheers,
Dean Wolf | Upfrontbydesign.com

Bit Spit #10 | How Businesses Gamble with DIY Websites, and Why You Should Get a Free Consult with a Calgary Website Design Firm

Did you know why you should hire a Calgary website design firm?

Calgary Website DesignIf you’re a business owner, you’ve invested a great deal of time and money in your business – and the next step in growing your business is having a consultation with a Calgary website design firm.

You have a lot of knowledge that you may be taking for granted, simply because you are experienced. Think back to the beginning…all the details you learned to pay attention to by reaping the consequences of NOT doing those details. Were there some things that you were unaware of until you found out too late?

Some businesses gamble with doing a website by themselves, going online in their spare time to a template site, trying to research and put together a site that is adequate for their needs. This is definitely a gamble! Remember those details you didn’t know existed until there was a penalty for omitting them? Why gamble? You can get a free consult with a Calgary website design firm that specializes in knowing all the details so you don’t have to.

Calgary Website Design

We can do as much or as little as you need us to do for you. Our goal is to work beside you so you don’t have to work in the dark on a DIY website and can work on your actual business instead. Email us on info@upfrontbydesign.com so we can help you get started.

 

Calgary Website Design

Bit Spit #8 Google Analytics Helping You Improve ROI

Trying to figure out who is visiting your site, how often, where on your site and what type of device they’re using? Seem like daunting task? Google Analytics can help you understand these things and so much more.

What is Google Analytics?

Google Analytics is a tool that helps you understand who is visiting your Website. It provides information:

•    How many unique visits your site receives

•    How many page views per visit

•    Bounce back rates showing how long someone stayed at your site

•    Percentage of new visits

•    Keywords that were used in order to find your site.

This is some pretty important information.  This tool can help you make changes to your site that will bring more visitors who will stay on your site for longer periods of time.  Thus the longer visitors stay the more likely they are to convert into a buying customer.

Google Anayltics

 

Why Do You Need Google Analytics?

Google Analytics helps you understand the behaviors of your Website’s visitors.  It shows where they came from before they visited your site and where they went to after visiting your site.  If you know what keywords are being used, which of your AdWords are being clicked-through and where referrals to your site are coming from, this can help you optimize your site for a higher ranking within the search engines and attract more potential customers.

Google Analytics also helps you understand how your visitors are interacting with your site.  If you know what parts of your site people are visiting, you can look at those pages and begin duplicating what you’re doing on other pages that you want your visitors to view.

If you’re interested in generating higher traffic to your site and converting potential customers into sales, we can help you do this with a thorough analysis of your website using Google Analytics.  See more information at https://www.upfrontbydesign.com/google-analytics.htm, we can help increase your business success.

~Dean Wolf, Director of Marketing~

Search Marketing Consultant

Bit Spit #7 Search Engine Optimization (SEO)

Search Engine Optimization (SEO) has become an industry unto it’s own. If you do a quick Google search on SEO, Organic SEO or Keywords, you’ll find hundreds of thousands of sites wherein the “experts” tout their in-depth knowledge of how they will be able to rocket your Website into the top-ten on the first page of a Google search.  What they may not tell you is that your placement will be based on a very specific set of keywords or keyword phrases.

Unfortunately, SEO and Keyword Optimization are not easy tasks. In fact, you might equate it to continually shooting at a moving target. What works one day, may in fact not work the very next day. Most search engines, Google included, are constantly being tweaked in order to provide search results that provide more and better information about the keyword or phrase being searched. Any company that tells you they have a “magic bullet” for Search Engine Optimization is simply not being truthful.  This is why we believe in taking a holistic approach to the business of SEO and Keywords in our Website development process.

Successful SEO and Keyword Optimization requires many things.  As we help you develop your Website, we’ll learn as much about your target audience as we can. Doing this helps us understand what they are looking for and how they look for it. Credible information is also important. If your site provides highly credible, fact-based information, search engines will rank your site higher than other sites providing similar information.

We’ll also look at how well your site is cross-linked with other Websites. Believe it or not, Google places higher value on sites that have links back from other sites. Keywords placed in proper context are also extremely important to higher search engine ranking. Many search engines actually downgrade or exclude sites that have too many keywords.

SEO and Keyword Optimization can be a daunting task. However, if you have the right experts helping you along the way, you’ll be surprised at how quickly your site will gain higher rankings. Visit us at www.upfrontbydesign.com to learn more about Search Engine Optimization (SEO).

~Dean Wolf, Director of Marketing~
Search Marketing Consultant

 

Bit Spit #5 | Social Media helps B2B marketers improve search results.

Should you be using Social Media to market your business?  Social media can improve search results, and drive traffic to your website and ultimately improve your bottom line.  UpFrontbyDesign.com offers online marketing and Social Media Marketing services to enhance your web presence.

Online marketing Calgary through Social Media

Online marketing Calgary through Social Media

Contact us today to find out more about Social Media Marketing and the following:

–    0% financing on Website Design and some SEO services.
–    Pay-per-click (PPC) Management (Google AdWords).
–    Inbound Linking services.
–    Facebook Fan Services.

We Guarantee 1000, 2000 or 5000 Canadian or USA Facebook Fans…and you ONLY pay when we reach the target.

–    Forum Submissions, Directory Submissions and other Social Bookmarking strategies.

Contact UpfrontbyDesign.com for a FREE quote today!

~ Dean Wolf, Director of Marketing ~