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Latest Happening in the World of Local Search from Calgary Web Design’s UpFrontbyDesign.com

Latest Happenings in the World of Local Search for the month of December 2016

 

Latest Happenings From Calgary Web Design firm UpFrontbyDesign.com, in the World of Local Search for the month of December 2016

  • Google is going to discontinue Map Maker and will add all the map editing features into Google Maps. Here’s an official confirmation.
  • Soon you will be able to go to the top by just pressing a single button on Google as they are testing the “Back to the top” button on Mobile search results.
  • Google now says they can crawl content within tabs. This information comes from people asking Google specific details about how content is seen and crawled with the upcoming mobile only index. This news shouldn’t have you putting a ton of content behind tabs, but does take some of the pressure off if you have a lot of preparing to do.

If you don’t ask, the answer is always No”, this saying holds true for reviews as well. A recent survey by Bright Local has revealed that 7 out of 10 customers will leave a review if asked. So go ahead and ask your customers.

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Top 24 Recent Updates in Local Search

July 2016

Top 24 Recent Updates in Local Search

Google recently removed suspected reviews from business listings by running review spam updates. As a result, many reviews of small businesses were dropped from local knowledge panels. Google’s guidelines clearly say that businesses shouldn’t offer money to people for writing reviews as it impacts the credibility of the review. You can expect this to happen twice a year, so be prepared for that and avoid any paid reviews.

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How Your Restaurant Can Benefit from the Growing Mobile Trend

 

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Qualities of an Effective Online Marketing Agency: Guide for Business Owners

To give your business a solid online presence, you need the help of an online marketing agency. Research shows that in 91% of small businesses, the CEO also serves as the primary marketer. Playing double roles doesn’t come as a surprise as 96% of these businesses have a staff of five or fewer.

Unfortunately, business owners and managers like you simply do not have enough time to dabble and experiment online. The core business – be it a bakery, carwash, dental clinic, or restaurant – needs you. You need to be running operations. Trying to learn the technical aspects of online marketing and sacrificing time for the business is not worth it. Continue reading

PPC Advertising: Online Marketing with Instant, Highly-targeted Traffic and Measurable ROI for Your Business

Business owners are reluctant to engage in online marketing activities not because they don’t want to see their website online, or they don’t have the budget for it. Mostly, it’s because they struggle to track Internet marketing’s return on investment or ROI. Indeed it is difficult to invest in something whose value is not obviously apparent. Good thing there’s PPC or pay-per-click advertising.
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