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Get Online Today and Attract More Customers who Need your Plumbing Services

Online Marketing will let you Reach More Customers who Need your Services

Did you know that the demand for plumbers in the United States is strong?

In fact, according to The New York Times and Bureau of Labor Statistics, the number of employed plumbers is expected to grow 21% by 2022 because of the increasing number of people who need plumbing services for their homes, organizations, and other establishments.

Online Marketing will let you Reach More Customers who Need your Services

People are now looking for plumbing services online.

As more and more people need the services of plumbers, their means of locating plumbing contractors have changed dramatically through the years. Gone are the days of Yellow Pages and brochures. Today, customers are increasingly turning to the Internet to find plumbing contractors.

According to GE Capital Retail Bank, as much as 81% of customers conduct online research before purchasing a product or service. Brafton, on the other hand, revealed that 89% of customers use search engines to acquire services.

Do you come up in the search engines?

Many plumbers are still unaware of what online marketing can do for them.

With most customers now turning to search engines to find and hire contractors, Yellow Pages and local newspaper listings are no longer making the cut. Unfortunately, a lot of plumbing contractors do not know this.

O*NET OnLine found that almost half, or 45% of plumbing contractors never go online and use email to contact customers.

Will customers be able to contact you online?

Get a mobile-friendly website today.

Sure most of your prospective customers are searching online, but the thing is, they aren’t just performing searches on desktop computers. When finding and acquiring services, a growing number of customers perform searches on mobile devices.

In one study, comScore concluded that 61% of digital consumption takes place on mobile and tablet. Marketo revealed that 74% of buyers searched on mobile using a search engine before making a purchase, and 50% of mobile device users reported making a purchase in a browser on their mobile. Companies that design their website specifically for mobile gained tangible benefits, with 62% saying they had increased sales after getting a mobile-friendly business website, according to Econsultancy.

Is your website mobile-friendly? Do you have a website to begin with?

Take advantage of online local searches.

Businesses that target a specific geographical area, like plumbing services, can maximize the full potential of online local searches.

Collective data from Google, Ipsos Media CT, Purchased, TMP Directional Marketing, and 15 Miles, indicate that the number of buyers doing local search increased from 70% in 2010 to 80% in 2014. Additionally, BrightLocal found that as much as 54% of searchers include a local modifier (such as a city or zip code) in their search, and 71% of searchers value the information they find in local search results.

Do you have a strong presence in local listings, maps, and directories?

Include video in your online marketing.

Because of its engaging visual format, videos can effectively transform visitors to customers.

comScore discovered that visitors who view videos stay on websites an average of 2 minutes longer than those who do not. Moreover, 64% of consumers are more likely to buy a product or service after watching a video about it. ReelSEO, on the other hand, reported that homepage videos are shown to increase conversion rates by 20% or more. Almost 40% have called a vendor or service provider after watching a video, according to Forbes.

Can customers watch videos about your services online?

Make use of customer reviews.

When deciding whether to purchase or not, potential customers rely on reviews and testimonials they find online. Recent studies suggest that 59% of online searchers consider customer reviews to be more valuable than expert reviews.

Seventy percent of online searchers say they look at online reviews before purchasing a product or service. The same percentage of global consumers trust online consumer reviews, making it the second most trusted form or advertising behind earned media. Additionally, 92% deemed customers reviews as “extremely” or “very” helpful.

Are there positive reviews about your plumbing services online?

Expand your visibility online and reach more customers who need your services. Fill out the form or contact us now for a free consultation!

Increase Your Brand Engagement through Video Marketing

Keep Potential Customers Engaged with Your Brand through Video Marketing

Did you know how significant videos are for Internet users today?

When it comes to providing valuable and engaging information online, most marketers turn to video content. The overall combination of visuals and sound makes videos more remarkable for Internet users.

According to YouTube, an equivalent of almost 300 hours of video are uploaded to its platform every minute. comScore, on the other hand, discovered that a whopping 100 million Internet users watch an online video every day. Because of its growing significance, Cisco predicted that video content will make up almost 70% of all global consumer Internet traffic by 2017.

Video Marketing Infographics

Online users are becoming increasingly dependent on videos nowadays.

Rather than spend their time reading boring text, online users would prefer watching short yet informative videos on websites.

According to Forbes Insight, almost 6 out of 10 senior executives prefer to watch a video instead of reading text, if both are available on the same page.

 

Just how effective videos are in keeping audiences engaged?

Videos on websites help keep visitors from leaving sites immediately, thus, producing lower bounce rates. In fact, visitors who view vidoes stay on websites an average of 2 minutes longer than those who don’t view videos, according to a study by comScore.

 

Videos aren’t just consumed on desktop computers—mobile users also love to watch and share videos using their devices!

Just as desktop users love watching and sharing videos using their computers, mobile users also spend a lot of time doing the same thing on their smartphones and tablets.

While mobile makes up almost 40% of global watch time on YouTube, a huge 92% of mobile video viewers share videos with other online users, according to the Interactive Advertising Bureau (IAB).

 

Video content produces higher conversion rates for businesses online.

Apart from receiving lower bounce rates for their websites, businesses that add video content in their marketing mix also enjoy a huge increase in their conversion rates.

Various studies have revealed that:

  • 70% of marketing professionals report that video converts better than any other medium.
  • 65% of executives have visited a vendor’s site after watching a video.
  • 64% of consumers are more likely to buy a product after watching a video about it.
  • 20% increase in conversion rates are shown by homepage videos.
  • 39% have called a vendor after watching a video.

Engage your potential customers much better with video marketing. Fill out the form and contact us now for a consultation!

Many look for restaurants via search engines, social media, and local listings using mobile devices. Are you visible to them?

Can Hungry Customers Find your Business Today?

 

 

Restaurants Dominate the Local Search and Mobile Landscape

The way consumers are looking for and locating restaurants has changed dramatically over the years. What once was an arena dominated by Yellow Pages and brochures, is now won over by smartphones, tablets and desktop computers.

Today, consumers are searching for local businesses using different online platforms such as social media sites, search engines and local listings. And you’d be surprised what type of business they are looking for the most when they are online.

According to a study performed by comScore, restaurants top the local searches of consumers, with 24% of searches coming from PCs and laptops, 30% from mobile phones, and 28% from tablets.

The same study also revealed that a massive sixty-seven percent (67%) of consumers responded with restaurants when asked what businesses they’re looking for when conducting specific business searches.

Looking at the data, it’s clear that businesses today, particularly restaurants, should be concerned about having an online presence. Hungry customers are searching for restaurants online, and they will go for the ones that are visible on search engines, social media sites and local listings the most.

Is your website visible and searchable online? Do you have a website to begin with?

 

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Pay per Click Advertising: Why Businesses are Spending and Earning on Paid Search

Pay per Click Advertising: Why Businesses are Spending and Earning on Paid Search

Years ago, businesses realized that their prospects are online and that if they want to reach their target market, they need to have a website. But today, due to tougher competition, smarter business owners are realizing that having a website and optimizing it for search engines is no longer enough. They now know that pure “organic” or free traffic won’t keep the cash register ringing. They need pay per click or PPC advertising.

 

Unlike SEO, you will need to directly spend for traffic to implement PPC, which is also known as paid search. But there’s a reason why the big players are investing heavily in this channel – they are earning from it. Indeed, PPC can complement “organic” online marketing efforts. When you want instant, targeted traffic, paid search is the way to go.

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Is Your Local Business Invisible Online? Discover Local Buzz!

More and more consumers are using the Internet to search for products and services in their area. Sadly, local businesses are struggling to keep up with the trend. They are finding it more and more difficult to stay visible to potential customers online.

 

On the other hand, a select few local businesses are thriving. They are dominating local listings and enticing prospects to come and visit the shop. Want to dominate your local area for your products and services, too? Discover how you can thrive locally with the help of optimized local listings, customer ratings and reviews, check-ins, and maps – otherwise known as “local buzz.

 

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