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Branding: Build It and They Will Come. Optimize It and More Will Come.

Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect. Build your Brand “Build it and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands

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Increase Your Brand Engagement through Video Marketing

Keep Potential Customers Engaged with Your Brand through Video Marketing Did you know how significant videos are for Internet users today? When it comes to providing valuable and engaging information online, most marketers turn to video content. The overall combination of visuals and sound makes videos more remarkable for Internet

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The Four-stage Process of How People Find Lawyers Online

You Need Online Marketing as your Potential Clients are Looking for Lawyers Online in all of the Stages of their Search Process   Your law firm might have a solid reputation and may receive good word-of-mouth recommendations, but are you visible on the Internet? Most of your leads are no

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PPC Marketing: Go ‘Non-Traditional’ Advertising for Instant Website Traffic

PPC Marketing: Go ‘Non-Traditional’ Advertising for Instant Website Traffic [Video] When business owners notice a drop in leads and sales, they typically launch a promotion and advertise it. They publish ads on traditional media – TV, radio, print, outdoor.  And if they’re a bit technology savvy, they put promotions on

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