Dean Wolf

Dean has been in the Wed Design, Development and Online Marketing business for 12+ years. Located in Calgary Alberta Canada, Dean's Companies UpFrontbyDesign.com, HostedinCanada.com, HostedinAmerica.com and WordPressWhiz.com all focus on helping companies and individuals succeed using the sometimes complex Internet!

The Four-stage Process of How People Find Lawyers Online

You Need Online Marketing as your Potential Clients are Looking for Lawyers Online in all of the Stages of their Search Process

 

Your law firm might have a solid reputation and may receive good word-of-mouth recommendations, but are you visible on the Internet? Most of your leads are no longer consulting the yellow pages or print directories when they need a lawyer, but instead, are using search engines, online directories, law firm websites, and other resources.

In fact, according to a survey commissioned by LexisNexis Martindale-Hubbell, and conducted by The Research Intelligence Group (TRiG), 60% of adult Internet users have sought an attorney at least once in their lives. Additionally, more than three quarters of adults (76%) are seeking lawyers online.

While referrals from trusted sources, such as family and friends, remain an important method for finding attorneys, your leads’ final decisions are heavily influenced by the online resources they’ve consulted. Regardless of their specialization, attorneys and law firms need to position themselves strategically, so that they can be found by the 76% of adults who are actively seeking lawyers online.

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Grow your Law Practice Online Today

 

Can your law firm be found by your potential clients today?

 

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Let your Dental Office be found Online by your Target Patients

Let your Dental Practice be More Visible to your Potential Patients and Shine through Digital Marketing

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PPC Marketing: Go ‘Non-Traditional’ Advertising for Instant Website Traffic

PPC Marketing: Go ‘Non-Traditional’ Advertising for Instant Website Traffic [Video]

When business owners notice a drop in leads and sales, they typically launch a promotion and advertise it. They publish ads on traditional media – TV, radio, print, outdoor.  And if they’re a bit technology savvy, they put promotions on their website. Problem is, these channels don’t always bring in the urgently needed store visits or the much-awaited online purchases. They should have gone with Pay per Click (PPC) advertising instead. Here’s why.

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Pay per Click Advertising: Why Businesses are Spending and Earning on Paid Search

Pay per Click Advertising: Why Businesses are Spending and Earning on Paid Search

Years ago, businesses realized that their prospects are online and that if they want to reach their target market, they need to have a website. But today, due to tougher competition, smarter business owners are realizing that having a website and optimizing it for search engines is no longer enough. They now know that pure “organic” or free traffic won’t keep the cash register ringing. They need pay per click or PPC advertising.

 

Unlike SEO, you will need to directly spend for traffic to implement PPC, which is also known as paid search. But there’s a reason why the big players are investing heavily in this channel – they are earning from it. Indeed, PPC can complement “organic” online marketing efforts. When you want instant, targeted traffic, paid search is the way to go.

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