Trying to figure out who is visiting your site, how often, where on your site and what type of device they’re using? Seem like daunting task? Google Analytics can help you understand these things and so much more.

What is Google Analytics?

Google Analytics is a tool that helps you understand who is visiting your Website. It provides information:

•    How many unique visits your site receives
•    How many page views per visit
•    Bounce back rates showing how long someone stayed at your site
•    Percentage of new visits
•    Keywords that were used in order to find your site.

This is some pretty important information.  This tool can help you make changes to your site that will bring more visitors who will stay on your site for longer periods of time.  Thus the longer visitors stay the more likely they are to convert into a buying customer.

Up Front by Design - Analytics

Why Do You Need Google Analytics?

Google Analytics helps you understand the behaviors of your Website’s visitors.  It shows where they came from before they visited your site and where they went to after visiting your site.  If you know what keywords are being used, which of your AdWords are being clicked-through and where referrals to your site are coming from, this can help you optimize your site for a higher ranking within the search engines and attract more potential customers.

Google Analytics also helps you understand how your visitors are interacting with your site.  If you know what parts of your site people are visiting, you can look at those pages and begin duplicating what you’re doing on other pages that you want your visitors to view.

If you’re interested in generating higher traffic to your site and converting potential customers into sales, we can help you do this with a thorough analysis of your website using Google Analytics.  See more information at http://www.upfrontbydesign.com/google-analytics.htm, we can help increase your business success.

Candace Tucker
Search Marketing Consultant

Search Engine Optimization (SEO) has become an industry unto it’s own. If you do a quick Google search on SEO, Organic SEO or Keywords, you’ll find hundreds of thousands of sites wherein the “experts” tout their in-depth knowledge of how they will be able to rocket your Website into the top-ten on the first page of a Google search.  What they may not tell you is that your placement will be based on a very specific set of keywords or keyword phrases.

Unfortunately, SEO and Keyword Optimization are not easy tasks. In fact, you might equate it to continually shooting at a moving target. What works one day, may in fact not work the very next day. Most search engines, Google included, are constantly being tweaked in order to provide search results that provide more and better information about the keyword or phrase being searched. Any company that tells you they have a “magic bullet” for Search Engine Optimization is simply not being truthful.  This is why we believe in taking a holistic approach to the business of SEO and Keywords in our Website development process.

Successful SEO and Keyword Optimization requires many things.  As we help you develop your Website, we’ll learn as much about your target audience as we can. Doing this helps us understand what they are looking for and how they look for it. Credible information is also important. If your site provides highly credible, fact-based information, search engines will rank your site higher than other sites providing similar information.

We’ll also look at how well your site is cross-linked with other Websites. Believe it or not, Google places higher value on sites that have links back from other sites. Keywords placed in proper context are also extremely important to higher search engine ranking. Many search engines actually downgrade or exclude sites that have too many keywords.

SEO and Keyword Optimization can be a daunting task. However, if you have the right experts helping you along the way, you’ll be surprised at how quickly your site will gain higher rankings. Visit us at www.upfrontbydesign.com to learn more about Search Engine Optimization (SEO).

Candace Tucker
Search Marketing Consultant